Home » Finding inspiration » Here’s Why Companies Are Desperate To Hire Anthropologists…..interesting article from Business Insider

Here’s Why Companies Are Desperate To Hire Anthropologists…..interesting article from Business Insider

At a time when we’re debating the value of majoring in the humanities, major companies are increasingly hiring anthropologists.

Google, for example, hired an ethnographer to ferret out the meaning of mobile. Intel has an in-house cultural anthropologist, and Microsoft is reportedly the second-largest employer of anthropologists in the world.

So the question becomes: Why are giant corporations now seeking cultural expertise?

Read the rest of the article here

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